Penny Reis

Internet Marketing is primarily an additional marketing tool or channel of marketing.  Marketing is considered to be a process of exploring, creating, and delivering value to satisfy the needs and wants of a target market at a profit.

Marketing is what it’s all about for businesses and it contains many effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing as a whole.  Marketing has to some extent stayed the same in many years but as technology has developed, it has had its affects on marketing.  New technologies utilizing interactivity can facilitate Traditional and Internet marketing to pinpoint a businesses target market by the masses.

Marketers have used different tools of traditional marketing for a long time.  Traditional channels such as face to face communication, TV, radio and magazines etc. to communicate to the customers. Nowadays there is a new communication channel, the Internet, added to these traditional channels, which have brought many more opportunities for marketers.

Internet has affected marketing process by providing opportunities that were not available by using traditional marketing tools. All of the communication channels have an important function of their own but Internet is a channel that has developed and is continuously developing which has got a lot of attention from everyone.

I would say at a minimum Internet Marketing basics is a must to learn for any business professional.

1LuckyPenny

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